Adcounty Media India Limited

BSE: ADCOUNTY · Web based media and service

52W Range₹73 ₹282

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Snapshot

Unlock Adcounty Media India Limited's vital signs

Growth · Profitability · Valuation · Strength · Conviction

Company Overview

Business

Adcounty Media is a digital marketing and advertising technology firm specialising in performance marketing, programmatic advertising, and lead generation. The company provides full-service digital consultancy to global clients across sectors such as e-commerce, gaming, and finance.

Business Model

The company generates revenue by leveraging proprietary technology to optimise ad spend and facilitate customer acquisition across mobile, web, and social media platforms. Its model focuses on performance-based outcomes, including affiliate marketing and mobile app distribution.

Growth Outlook

Growth is driven by the expansion of data-driven advertising solutions and the company's international footprint in Southeast Asia, the Middle East, and Latin America. Continued investment in proprietary technology aims to enhance return on investment for clients in diverse digital sectors.

Key Risks

  • Data Privacy Regulation. Increasingly stringent global data protection laws may restrict the collection and utilisation of user data for targeted advertising.
  • Market Competition. The digital advertising sector is highly fragmented and competitive, with constant pressure to innovate against larger global technology platforms.
  • Technological Obsolescence. Rapid shifts in digital advertising technology and the potential decline of third-party cookies could disrupt existing performance marketing models.
  • Geopolitical and Currency Risk. Operating across multiple international regions exposes the company to fluctuations in foreign exchange rates and varying regional economic conditions.

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Peers · Web based media and service

CompanyMkt CapP/EEV/EBITDARev Gr YoYEBITDA MgnROEROCE1Y Return
Adcounty Media India LimitedADCOUNTY
₹200 Cr29.0%-59.7%
OnMobile GlobalONMOBILE
₹548 Cr-9.8069.04-10.5%1.5%-9.0%-6.7%+1.7%

Financials