Brainbees Solutions Ltd.

BSE: FIRSTCRY · E-Retail/ E-Commerce

52W Range₹163 ₹391

Snapshot

Unlock Brainbees Solutions Ltd.'s vital signs

Growth · Profitability · Valuation · Strength · Conviction

Company Overview

Business

Brainbees Solutions Limited, operating under the brand FirstCry, is India's largest multi-channel e-retail platform specialising in products for mothers, babies, and children. The company leverages an integrated online and offline model to serve its target demographic.

Business Model

The company operates a multi-channel retail model, generating revenue through the sale of baby and childcare products across its digital platform and physical store network.

  • FY25 GMV:10,585.3 crore

Management Commentary

Management highlights the company's strong market leadership and consistent growth in Gross Merchandise Value as key indicators of its successful multi-channel strategy.

  • GMV YoY Growth:16%

Growth Outlook

Growth is expected to be driven by the expansion of the multi-channel footprint and the increasing penetration of the online mother and baby care market in India.

  • FY24 GMV:9,121.12 crore

Key Risks

  • Intense Competition. The e-commerce sector in India faces aggressive competition from both horizontal e-commerce giants and specialised niche retailers.
  • Supply Chain Dependency. Reliance on a complex network of third-party vendors and logistics partners poses risks to inventory management and delivery timelines.
  • Consumer Discretionary Spending. As a retailer of non-essential baby and child products, the company is susceptible to fluctuations in consumer sentiment and economic downturns.
  • Regulatory Environment. Changes in foreign direct investment (FDI) policies regarding e-commerce marketplaces could impact the company's operational structure.

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Key Metrics

REVENUE

₹8,792 Cr

TTM · consolidated

+11.7%YoY

NET PROFIT

₹-181 Cr

TTM · consolidated

+29.2%YoY

EPS

₹-2.59

TTM · consolidated

+32.0%YoY

RETURN ON EQUITY

-3.8%

TTM · consolidated

+1.6 ppYoY

RETURN ON CAPITAL EMPLOYED

0.1%

TTM · consolidated

+1.1 ppYoY

P/E

-69.6x

Q1 FY27 · consolidated

-69.6 vs 29.5x5Y avg

EV/EBITDA

20.7x

Q1 FY27 · consolidated

20.7 vs 28.5x5Y avg

EBITDA MARGIN

5.4%

TTM · consolidated

+0.5 ppYoY

NET PROFIT MARGIN

-2.1%

Q1 FY27 · consolidated

+1.5 ppYoY

DEBT TO EQUITY

0.1x

Q1 FY27 · consolidated

+0.00xYoY

Peers · E-Retail/ E-Commerce

CompanyMkt CapP/EEV/EBITDARev Gr YoYEBITDA MgnROEROCE1Y Return
Brainbees Solutions Ltd.FIRSTCRY
₹9,406 Cr-69.5620.6811.7%5.4%-3.8%0.1%-48.8%
Swiggy Ltd.SWIGGY
₹76,212 Cr-18.10-32.0546.8%-9.2%-26.3%-22.1%-34.7%
Urban Company LimitedURBANCO
₹27,927 Cr-81.57-166.07-9.8%-15.6%-9.9%
CarTrade Tech LimitedCARTRADE
₹14,408 Cr61.9238.8520.0%45.8%10.8%12.3%+17.4%
RattanIndia Enterprises LimitedRTNINDIA
₹3,845 Cr-23.185.4%-0.9%-19.7%70.7%-52.8%
Macfos LimitedROBU
₹1,134 Cr34.0%+49.0%

As of Q1 FY27

Financials