Onida Electronics Limited

NSE: MIRCELECTR · Consumer Electronics

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52W Range₹22 – ₹49

Snapshot

Unlock Onida Electronics Limited's vital signs

Growth · Profitability · Valuation · Strength · Conviction

Company Overview

Business

MIRC Electronics Limited is an Indian manufacturer and marketer of consumer electronics and durables, primarily operating under the Onida and IGO brands. Its diverse product portfolio includes televisions, air conditioners, washing machines, and various home appliances.

Business Model

The company generates revenue through the manufacturing, distribution, and sale of consumer electronics and home appliances across domestic and international markets.

Growth Outlook

Growth is driven by the expansion of its product range in the consumer durables segment and the strengthening of its distribution network within India and export markets.

Key Risks

  • Intense Market Competition. The company faces significant competition from both domestic players and global brands with larger marketing budgets and technological resources.
  • Input Cost Volatility. Fluctuations in the prices of raw materials and electronic components can adversely impact profit margins.
  • Technological Obsolescence. Rapid advancements in consumer electronics require constant innovation to maintain product relevance and market share.
  • Supply Chain Disruptions. Dependence on global supply chains for critical components exposes the company to geopolitical and logistical risks.

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Key Metrics

REVENUE

₹702 Cr

TTM · standalone

+6.3%YoY

NET PROFIT

₹-76 Cr

TTM · standalone

-401.8%YoY

EPS

₹-1.99

TTM · standalone

-201.5%YoY

RETURN ON EQUITY

-42.1%

TTM · standalone

-30.0 ppYoY

RETURN ON CAPITAL EMPLOYED

-27.7%

TTM · standalone

-27.4 ppYoY

P/E

-19.2×

Q1 FY27 · standalone

-19.2 vs -31.9x5Y avg

EV/EBITDA

-33.4x

Q1 FY27 · standalone

-33.4 vs 241.4x5Y avg

EBITDA MARGIN

-5.7%

TTM · standalone

-6.3 ppYoY

NET PROFIT MARGIN

-7.8%

Q1 FY27 · standalone

+1.1 ppYoY

DEBT TO EQUITY

0.3x

Q1 FY27 · standalone

-0.50xYoY

Peers · Consumer Electronics

CompanyMkt CapP/E (TTM)EV/EBITDARev Gr YoYEBITDA MgnROEROCE1Y Return
Onida Electronics LimitedMIRCELECTR
₹1,267 Cr-19.2×-33.396.3%-5.7%-42.1%-27.7%+24.4%
PG Electroplast Ltd.PGEL
₹14,871 Cr66.7×33.6615.1%7.9%7.0%11.2%-5.8%
IKIO Technologies LimitedIKIO
₹1,607 Cr30.2×15.5034.5%16.3%8.6%12.0%-10.1%
CWD LimitedCWD
₹736 Cr———16.0%———
Universus Photo Imagings LimitedUNIVPHOTO
₹632 Cr-30.5×34.32-5.2%95.4%-2.1%2.1%+90.4%
Focus Lighting and Fixtures LimitedFOCUS
₹405 Cr63.1×19.5614.9%10.9%4.0%6.8%-40.0%

As of Q1 FY27

Financials