Shanthala FMCG

: SHANTHALA · Cigarettes & Tobacco Products

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Snapshot

Unlock Shanthala FMCG's vital signs

Growth · Profitability · Valuation · Strength · Conviction

Company Overview

Business

Shanthala FMCG Products Ltd operates as a distributor for major FMCG brands in India, managing a diverse portfolio that includes packaged foods, personal care, and tobacco products. The company facilitates the supply chain for branded goods across a network of over 750 retailers.

Business Model

The company functions as an intermediary distributor, earning margins by facilitating the movement of consumer goods from large manufacturers to retail outlets. It leverages partnerships with established brands like ITC to maintain a consistent product flow.

  • Retailer Network:750+
  • Product Portfolio:450+

Growth Outlook

Growth is expected to be driven by the expansion of the retail distribution network and the deepening of product penetration within the existing FMCG categories. The company aims to capitalise on the increasing demand for branded consumer goods in its operational regions.

Key Risks

  • Regulatory Risk. The tobacco and FMCG distribution business is subject to stringent government regulations and potential tax policy changes.
  • Supply Chain Dependency. The company's revenue is highly dependent on the continued partnership and supply terms with major FMCG manufacturers.
  • Competitive Pressure. The FMCG distribution sector in India is highly fragmented and competitive, which may impact profit margins.

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Peers · Cigarettes & Tobacco Products

CompanyMkt CapP/EEV/EBITDARev Gr YoYEBITDA MgnROEROCE1Y Return
Shanthala FMCGSHANTHALA
₹11 Cr0.6%-57.8%
ITC Ltd.ITC
₹3.33L Cr16.7911.9211.8%29.2%28.3%35.1%-35.1%
Godfrey Phillips India Ltd.GODFRYPHLP
₹33,126 Cr24.2120.3253.5%14.7%23.9%25.0%-80.7%
VST Industries LimitedVSTIND
₹3,575 Cr12.827.5138.5%19.0%20.1%26.4%-21.7%
Elitecon International LimitedELITECON
₹1,790 Cr11.0%-96.6%

As of Mar 2025

Financials