Signpost India
NSE: SIGNPOST · Advertising & Media Agencies
Snapshot
Unlock Signpost India's vital signs
Growth · Profitability · Valuation · Strength · Conviction
Company Overview
Business
Signpost India Limited is an advertising and media agency specialising in digital out-of-home (DOOH) solutions. The company operates a diverse portfolio of urban infrastructure assets, including digital billboards, bus queue shelters, and hybrid mobility solutions such as e-bikes and traffic surveillance booths.
Business Model
The company generates revenue primarily through the sale of advertising space on its proprietary urban infrastructure assets. It leverages public-private partnerships to integrate media displays into essential city infrastructure, creating high-visibility touchpoints for brands.
Growth Outlook
Growth is driven by the increasing digitisation of out-of-home advertising and the expansion of smart city infrastructure across India. The company continues to invest in hybrid mobility and public utility assets to broaden its advertising reach.
Key Risks
- Regulatory and Concession Risk. The company's operations rely heavily on government contracts and municipal concessions, which are subject to renewal risks and policy changes.
- Economic Sensitivity. Advertising expenditure is highly cyclical and tends to decline during periods of economic downturn or reduced corporate marketing budgets.
- Technological Obsolescence. Rapid advancements in digital advertising technology require continuous capital expenditure to maintain competitive infrastructure and display quality.
- Urban Infrastructure Competition. The sector faces intense competition for prime urban advertising locations, which may impact margins and contract acquisition costs.
Price
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Key Metrics
REVENUE
₹576 Cr
TTM · consolidated
NET PROFIT
₹70 Cr
TTM · consolidated
EPS
₹13.14
TTM · consolidated
RETURN ON EQUITY
29.6%
TTM · consolidated
RETURN ON CAPITAL EMPLOYED
33.4%
TTM · consolidated
P/E
24.8x
Q4 FY26 · consolidated
EV/EBITDA
12.6x
Q4 FY26 · consolidated
EBITDA MARGIN
26.3%
TTM · consolidated
NET PROFIT MARGIN
13.0%
Q4 FY26 · consolidated
DEBT TO EQUITY
0.7x
Q4 FY26 · consolidated
Peers · Advertising & Media Agencies
| Company | Mkt Cap (Cr) | P/E | EV/EBITDA | Rev Gr YoY | EBITDA Mgn | ROE | ROCE | 1Y Return |
|---|---|---|---|---|---|---|---|---|
Signpost IndiaSIGNPOST | 1,256 | 24.77 | 12.64 | 27.1% | 26.3% | 29.6% | 33.4% | +28.1% |
Bright OutdoorBRIGHT | 851 | — | — | — | -10.5% | — | — | -37.3% |
R K SwamyRKSWAMY | 396 | 23.51 | 8.88 | 15.8% | 16.0% | 8.7% | 11.6% | -41.9% |
Cash UR DriveCUDML | 160 | — | — | — | 18.0% | — | — | — |
As of Q4 FY26
Financials
Signpost India
NSE: SIGNPOST · Advertising & Media Agencies
Snapshot
Unlock Signpost India's vital signs
Growth · Profitability · Valuation · Strength · Conviction
Company Overview
Business
Signpost India Limited is an advertising and media agency specialising in digital out-of-home (DOOH) solutions. The company operates a diverse portfolio of urban infrastructure assets, including digital billboards, bus queue shelters, and hybrid mobility solutions such as e-bikes and traffic surveillance booths.
Business Model
The company generates revenue primarily through the sale of advertising space on its proprietary urban infrastructure assets. It leverages public-private partnerships to integrate media displays into essential city infrastructure, creating high-visibility touchpoints for brands.
Growth Outlook
Growth is driven by the increasing digitisation of out-of-home advertising and the expansion of smart city infrastructure across India. The company continues to invest in hybrid mobility and public utility assets to broaden its advertising reach.
Key Risks
- Regulatory and Concession Risk. The company's operations rely heavily on government contracts and municipal concessions, which are subject to renewal risks and policy changes.
- Economic Sensitivity. Advertising expenditure is highly cyclical and tends to decline during periods of economic downturn or reduced corporate marketing budgets.
- Technological Obsolescence. Rapid advancements in digital advertising technology require continuous capital expenditure to maintain competitive infrastructure and display quality.
- Urban Infrastructure Competition. The sector faces intense competition for prime urban advertising locations, which may impact margins and contract acquisition costs.
Price
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Start your research today
Unlock AI insights, financials, peers and live data on Signpost India and 5,000+ companies — free.
Key Metrics
REVENUE
₹576 Cr
TTM · consolidated
NET PROFIT
₹70 Cr
TTM · consolidated
EPS
₹13.14
TTM · consolidated
RETURN ON EQUITY
29.6%
TTM · consolidated
RETURN ON CAPITAL EMPLOYED
33.4%
TTM · consolidated
P/E
24.8x
Q4 FY26 · consolidated
EV/EBITDA
12.6x
Q4 FY26 · consolidated
EBITDA MARGIN
26.3%
TTM · consolidated
NET PROFIT MARGIN
13.0%
Q4 FY26 · consolidated
DEBT TO EQUITY
0.7x
Q4 FY26 · consolidated
Peers · Advertising & Media Agencies
As of Q4 FY26