Credo Brands Marketing Limited

NSE: MUFTI · Speciality Retail

52W Range₹63 ₹118

Snapshot

Unlock Credo Brands Marketing Limited's vital signs

Growth · Profitability · Valuation · Strength · Conviction

Company Overview

Business

Credo Brands Marketing Limited is an Indian speciality retailer operating under the MUFTI brand, focusing on men's casual wear. The company offers a diverse range of apparel, including shirts, trousers, jeans, and outerwear, catering to daily, urban, and party wear segments.

Business Model

The company generates revenue primarily through the retail sale of men's casual apparel across India. It operates through a multi-channel distribution strategy to reach its target consumer base.

  • Founded:1998

Growth Outlook

Growth is expected to be driven by the expansion of the MUFTI brand presence within the Indian men's casual wear market. The company continues to focus on product diversification across topwear, bottomwear, and athleisure categories.

Key Risks

  • Consumer Preference Shifts. The company faces risks related to rapidly changing fashion trends and consumer preferences in the competitive apparel sector.
  • Intense Market Competition. The Indian retail market is highly fragmented and competitive, with pressure from both domestic players and international brands.
  • Supply Chain Disruptions. Reliance on third-party manufacturing and logistics could lead to operational disruptions or increased costs.
  • Economic Sensitivity. Discretionary spending on apparel is highly sensitive to macroeconomic conditions and fluctuations in consumer disposable income.

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Key Metrics

REVENUE

₹597 Cr

TTM · standalone

-2.7%YoY

NET PROFIT

₹43 Cr

TTM · standalone

-33.2%YoY

EPS

₹6.64

TTM · standalone

-33.7%YoY

RETURN ON EQUITY

10.2%

TTM · standalone

-5.6 ppYoY

RETURN ON CAPITAL EMPLOYED

12.8%

TTM · standalone

-4.4 ppYoY

P/E

11.3x

Q1 FY27 · standalone

11.3 vs 8.5x5Y avg

EV/EBITDA

2.7x

Q1 FY27 · standalone

2.7 vs 2.8x5Y avg

EBITDA MARGIN

27.0%

TTM · standalone

-2.9 ppYoY

NET PROFIT MARGIN

1.8%

Q1 FY27 · standalone

-3.5 ppYoY

DEBT TO EQUITY

0.0x

Q1 FY27 · standalone

+0.00xYoY

Peers · Speciality Retail

CompanyMkt CapP/EEV/EBITDARev Gr YoYEBITDA MgnROEROCE1Y Return
Credo Brands Marketing LimitedMUFTI
₹492 Cr11.332.73-2.7%27.0%10.2%12.8%-39.9%
Baazar Style Retail LimitedSTYLEBAAZA
₹2,987 Cr63.5311.4534.9%14.9%11.0%12.2%+14.1%
Go Fashion (India) LimitedGOCOLORS
₹1,718 Cr32.706.60-1.5%30.8%7.7%10.8%-55.5%
Sai Silks (Kalamandir) LimitedKALAMANDIR
₹1,326 Cr9.334.844.8%16.6%11.4%14.3%-50.0%
Bhatia Communications & Retail (India) LimitedBHATIA
₹450 Cr24.2615.9233.6%4.8%16.8%20.1%+13.9%
City Pulse Multiventures LimitedCPML
₹128 Cr64.3%-95.9%

As of Q1 FY27

Financials