SS Retail Limited
NSE: SSRETAIL · Speciality Retail
Snapshot
Unlock SS Retail Limited's vital signs
Growth · Profitability · Valuation · Strength · Conviction
Company Overview
Business
SS Retail Limited is a multi-brand speciality retail chain operating across five Indian states, focusing on mobile phones, accessories, and electronic items primarily in tier II and tier III cities. The company operates under diverse formats including SS Mobile, Mobile Exchange Wala for pre-owned smartphones, and exclusive smartphone cafes.
Business Model
The company generates revenue through retail sales of mobile devices and electronics, utilizing a multi-format store network structured around company-owned and franchisee-operated models.
- Store Count:536 stores across 215 cities (as of July 31, 2026)
- Key Business Models:COCO, COFO, and FOFO
Management Commentary
Management has focused on rapidly scaling its retail footprint and expanding its presence into tier II, tier III, and smaller cities alongside strategic acquisitions such as Olineo Nexus India Private Limited.
Growth Outlook
Growth is driven by aggressive expansion of its store network into underpenetrated semi-urban and rural markets, alongside the integration of new retail formats and strategic acquisitions.
- Store Expansion:Scaled from 236 stores in March 2024 to 536 stores by July 2026
Key Risks
- Intense Competition. Fierce competition from online e-commerce platforms and large organized retail chains may pressure margins.
- Franchise Dependency. Reliance on COFO and FOFO models exposes the company to operational and brand consistency risks managed by third-party partners.
- Geographic Concentration. Operations are currently concentrated across five Indian states, making performance vulnerable to regional economic disruptions.
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Peers · Speciality Retail
| Company | Mkt Cap | P/E (TTM) | EV/EBITDA | Rev Gr YoY | EBITDA Mgn | ROE | ROCE | 1Y Return |
|---|---|---|---|---|---|---|---|---|
SS Retail LimitedSSRETAIL | ₹5,569 Cr | — | — | — | 6.0% | — | — | — |
V2 Retail LimitedV2RETAIL | ₹7,863 Cr | 5.6× | 15.65 | 63.3% | 15.1% | 28.6% | 25.7% | -90.7% |
Aditya Birla Fashion and Retail Ltd.ABFRL | ₹5,991 Cr | -6.9× | 7.79 | -27.2% | 11.7% | -13.4% | -3.4% | -48.5% |
Arvind Fashions LimitedARVINDFASN | ₹5,685 Cr | 42.4× | 8.07 | 13.9% | 14.1% | 19.6% | 22.2% | -28.4% |
Purple Style Labs LimitedPERNIASPOP | ₹4,396 Cr | — | — | — | 3.8% | — | — | — |
Shankara BuildproBUILDPRO | ₹3,134 Cr | — | — | — | 3.3% | — | — | — |
As of Mar 2026
Financials
SS Retail Limited
NSE: SSRETAIL · Speciality Retail
Snapshot
Unlock SS Retail Limited's vital signs
Growth · Profitability · Valuation · Strength · Conviction
Company Overview
Business
SS Retail Limited is a multi-brand speciality retail chain operating across five Indian states, focusing on mobile phones, accessories, and electronic items primarily in tier II and tier III cities. The company operates under diverse formats including SS Mobile, Mobile Exchange Wala for pre-owned smartphones, and exclusive smartphone cafes.
Business Model
The company generates revenue through retail sales of mobile devices and electronics, utilizing a multi-format store network structured around company-owned and franchisee-operated models.
- Store Count:536 stores across 215 cities (as of July 31, 2026)
- Key Business Models:COCO, COFO, and FOFO
Management Commentary
Management has focused on rapidly scaling its retail footprint and expanding its presence into tier II, tier III, and smaller cities alongside strategic acquisitions such as Olineo Nexus India Private Limited.
Growth Outlook
Growth is driven by aggressive expansion of its store network into underpenetrated semi-urban and rural markets, alongside the integration of new retail formats and strategic acquisitions.
- Store Expansion:Scaled from 236 stores in March 2024 to 536 stores by July 2026
Key Risks
- Intense Competition. Fierce competition from online e-commerce platforms and large organized retail chains may pressure margins.
- Franchise Dependency. Reliance on COFO and FOFO models exposes the company to operational and brand consistency risks managed by third-party partners.
- Geographic Concentration. Operations are currently concentrated across five Indian states, making performance vulnerable to regional economic disruptions.
Start your research today
Unlock AI insights, financials, peers and live data on SS Retail Limited and 5,000+ companies — free.
Peers · Speciality Retail
As of Mar 2026