Womancart

: WOMANCART · E-Retail/ E-Commerce

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Snapshot

Unlock Womancart's vital signs

Growth · Profitability · Valuation · Strength · Conviction

Company Overview

Business

Womancart Ltd is a digital-first retail platform specialising in beauty, wellness, and lifestyle products, including skincare, makeup, jewellery, and lingerie. The company operates through an omnichannel model, combining an extensive online catalogue with physical brick-and-mortar retail stores.

Business Model

The company generates revenue through the direct sale of branded beauty, wellness, and lifestyle products via its e-commerce platform and physical retail outlets. It leverages a portfolio of own-brands alongside third-party labels to cater to a diverse consumer base.

  • SKUs:12,000+
  • Stores & Warehouses:9+
  • Own Brands:8+

Growth Outlook

Growth is driven by the expansion of its digital consumer-centric platform and the strategic scaling of its physical retail footprint. The company continues to focus on diversifying its product range across beauty, wellness, and lifestyle categories.

Key Risks

  • Market Competition. The e-commerce and retail beauty sector in India is highly competitive, with numerous established players vying for market share.
  • Supply Chain Dependency. Reliance on third-party brands and efficient logistics for a wide SKU range poses risks to inventory management and delivery timelines.
  • Consumer Discretionary Spending. As a retailer of lifestyle and beauty products, the company is sensitive to fluctuations in consumer discretionary spending and broader economic conditions.
  • Omnichannel Execution. Successfully managing the integration of physical brick-and-mortar stores with digital operations requires significant operational oversight and capital expenditure.

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Peers · E-Retail/ E-Commerce

CompanyMkt CapP/EEV/EBITDARev Gr YoYEBITDA MgnROEROCE1Y Return
WomancartWOMANCART
₹98 Cr9.0%-55.7%
Urban Company LimitedURBANCO
₹25,972 Cr-75.86-154.39-9.8%-15.6%-9.9%
CarTrade Tech LimitedCARTRADE
₹14,477 Cr62.2239.0320.0%45.8%10.8%12.3%+25.7%
Brainbees Solutions Ltd.FIRSTCRY
₹9,683 Cr-71.6121.2711.7%5.4%-3.8%0.1%-48.8%
RattanIndia Enterprises LimitedRTNINDIA
₹4,180 Cr-25.205.4%-0.9%-19.7%70.7%-50.7%
Macfos LimitedROBU
₹1,145 Cr12.0%+44.7%

As of Mar 2026

Financials