Cell Point

: CELLPOINT · Speciality Retail

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Snapshot

Unlock Cell Point's vital signs

Growth · Profitability · Valuation · Strength · Conviction

Company Overview

Business

Cell Point (India) Ltd is a multi-brand retailer specialising in smartphones, mobile accessories, and consumer durable electronics. The company operates a retail chain of 80 stores across the state of Andhra Pradesh.

Business Model

The company generates revenue through the direct retail sale of electronic goods and mobile handsets from major global brands. It leverages a physical store network to provide consumers with access to a wide range of multi-brand technology products.

  • Retail Store Count:80

Growth Outlook

Growth is driven by the expansion of the retail footprint and the increasing consumer demand for smartphones and smart home appliances in Andhra Pradesh. The company continues to capitalise on partnerships with leading manufacturers to maintain a diverse product portfolio.

Key Risks

  • E-commerce Competition. The company faces significant pressure from online retailers offering aggressive pricing and convenience.
  • Inventory Obsolescence. Rapid technological advancements in smartphones and electronics can lead to the devaluation of existing stock.
  • Geographic Concentration. Operating exclusively within Andhra Pradesh exposes the company to regional economic fluctuations and local market risks.
  • Margin Compression. Intense competition in the consumer electronics sector often limits the ability to maintain healthy retail margins.

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Peers · Speciality Retail

CompanyMkt CapP/EEV/EBITDARev Gr YoYEBITDA MgnROEROCE1Y Return
Cell PointCELLPOINT
₹30 Cr3.0%-7.4%
Go Fashion (India) LimitedGOCOLORS
₹1,765 Cr33.606.78-1.5%30.8%7.7%10.8%-52.4%
Sai Silks (Kalamandir) LimitedKALAMANDIR
₹1,336 Cr9.394.874.8%16.6%11.4%14.3%-50.6%
Credo Brands Marketing LimitedMUFTI
₹496 Cr11.432.76-2.7%27.0%10.2%12.8%-37.1%
Bhatia Communications & Retail (India) LimitedBHATIA
₹442 Cr23.8015.6233.6%4.8%16.8%20.1%+11.2%
City Pulse Multiventures LimitedCPML
₹166 Cr76.5%-94.5%

As of Mar 2026

Financials